SS White Burs Announces Name Change – now SS White Dental

SS White is pleased to announce an exciting new step for our business. We have changed our name from SS White Burs to SS White Dental effective May 15th 2014. This name change better reflects our commitment to the broader dental industry.

Our corporate roots are founded in the history of Samuel Stockton White, who began his career as an apprenticing dentist and ventured into his own business in 1844, manufacturing porcelain teeth, in Philadelphia, Pennsylvania. SS White Dental embraces these strong company roots and this recent name change is the first step of a longer strategic journey. The company proudly bears the name of its founder andembraces his original objective: simply better dentistry.

The naming convention change reflects our strategic vision of impacting Dentistry for the better. As a company, we deliver much more to our stakeholders than burs.The message of C.O.R.E., our Endodontic product line and future product innovations have created a dental industry innovator. Our new tag line “Simply Better Dentistry” means SS White delivers excellent dental products today and far into the future.