About Morita Group

We develop innovative equipment that satisfies the needs from the dental clinical field and demands for better medical care. We distribute and retail enhanced products to the global market cooperating with our suppliers, our dealers, and our workforce. We provide heartfelt after-sale service to end-users. The combination of these three roles makes the Morita Group a total supporter for dental industry.

As leading manufactures in advanced dental treatment

Developing / manufacturing human and environmentally friendly dental equipment that minimizes the stress on patients and clinicians, and testing devices that meets the demand of total medical care. Reliable products made by Morita supports and raise Quality of life (QOL) for communities and societies all over the world.

As a distributor / wholesaler leading the dental industry

Through a network of 50 sales offices and some 400 dealers nationwide, Morita offers a broad range of products, including Morita branded products which are developed through Morita’s manufacturing, marketing, and distribution channels, and also jointly developed products with our partners around the world.

As a support services specialist

Offering services that cater to the specific demands of customers in each local community, from delivery and installation of dental equipment to after-sale maintenance. Providing rapid and responsible services with a slogan "safety and security for customers", this reinforces high confidence of the Morita Group.

Morita Group in Japan


Company Profile

The focus on people

The Morita Group is one of the most important manufacturers of medical-technical products in the world. We are a leading supplier in the fields of X-ray diagnostics and endodontics, and our product portfolio covers the entire spectrum of dentistry – from imaging systems and cone-beam computed tomography to treatment units, laser and turbines to endodontic measuring and preparation systems.

From the start, we have followed the guidelines defined by the company’s founder, Junichi Morita, in 1916: the highest possible precision and product quality as well as fair business relationships with customers. Although the company is now being managed by the third generation, this philosophy still defines all aspects of our entrepreneurial efforts and, hence, forms the basis of numerous path-breaking innovations. As a family-managed company headed by Haruo Morita, we consistently work together with dentists and physicians when we are developing new products. The goal of this active cooperation is to continuously refine our knowledge of clinical processes and, accordingly, our customers’ needs.

Morita is present on all continents today: with 2,400 employees in six sales companies. Thanks to a global sales network made up of authorized specialized retailers, medical professionals from more than 70 countries count on the high-performance products made by Morita.


Basic Values

Principles and Values

Values as a success factor

"The Morita Group has gained respect around the world and offers solutions to maintain, improve or reinstate quality of life. Morita has achieved a confident leading position based on our superior, reliable and highly efficient products, services and solutions. These values make us the first choice for users and trade partners.“

This is the vision of our president Haruo Morita – a vision of how Morita wants to be perceived by its customers and partners. It forms the basis for all entrepreneurial thoughts and actions.

Building upon this, we have developed a set of values which help us secure the confidence of our customers. Reliable values are long-term success factors, particularly in times of intensified global competition and increasing ethical awareness.

The seven values of Morita:

  1. Our actions are humane. On the basis of high moral beliefs that are consistent with corporate values and create trust in the company.  紳商 Shin-Sho
  2. Consistent learning is elementary – from each other as well. We have mutual respect for each other and know that support from others is of existential importance. 四恩 Sion
  3. We develop growth potential and have the force to take over the leadership – with a progressive spirit, without fear of failure. 進取の精神 Shin-Shu No Sei-Shin
  4. We adapt our patterns of behavior as a member of society and are proud to be Morita employees.
  5. We value teamwork as well as career advancement and seek to achieve an open corporate environment for maximum employee commitment and customer confidence.
  6. The focus is always on the customer. Cooperation with users and trade partners is based on complete respect and trust.
  7. The logic of our service, the Morita DNA, is the basis for the current state and is future oriented. We need to continue developing this in a responsible manner.


Assume leadership to develop growth potential

Responsibility for future generations

Our responsibility


Operating with a long-term perspective

Mr. Tsukamoto (left), President of J. Morita Tokyo Manufacturing Corporation and Mr. Morimoto (right), President of JQA, present the certificate

As in any company, the Morita Group also follows growth targets. For us, however, this economic alignment is not in contradiction to ecological aspects.

The reason for this is that we are convinced that we are creating the basis for lasting success through an intelligent combination of economy and ecology – and in this way fulfil our responsibility to future generations. In daily practice, this includes the careful and efficient use of resources. In addition, we are striving to achieve an effective reduction in greenhouse gases such as carbon dioxide (CO2) in all work processes.

Our particular involvement in the sector of environmental protection can also be seen in the production processes. Here, Morita is the very first manufacturer of medical equipment to receive an award from the Japan Quality Assurance Organization (JQA). This certificate confirms the implementation of a management system relating to chemical substances in products. With this, we ensure that our products do not contain dangerous substances such as cadmium and lead – as is required by the EU directive 2011/65/EC on the restriction of the use of certain hazardous substances in electrical and electronic equipment (RoHS).

Message from PresidentShaping the future of dental practices

Since its establishment in 1916 as a dental equipment and material importer, Morita Corporation has developed in tandem with the dental industry in Japan. Through various international activities, we have taken a vital role in introducing the latest overseas dental instruments, materials and dentistry knowledge to the Japanese market. We have actively and creatively, developed original dental equipment and materials to meet new needs in association with the progress of Japanese dentistry technology. Our high quality products have also been exported, thus contributing to the development of dentistry worldwide

Morita Corporation has also developed the widely used horizontal position treatment system, which allows patients to lie on their backs and dentists to remain seated during treatment. Morita Corporation has also been leaders in adhesive dentistry techniques utilizing state-of-the-art technology, and in recent advancements such as dental laser and cone beam CT. These developments have become the standard for today's dentistry.

Having grown to become one of the world's leading dental equipment and material trading companies, we at Morita Corporation are keenly aware of the responsibilities that arise from our position in the industry. We have maintained a spirit of enterprise and thankfulness in an environment of cutting-edge technology and knowledge since the inception of our company. We pledge to continue to improve our distribution system and develop innovative dental instruments/materials and treatment systems, which will continue to raise the standard of patient dental care for all.